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OXO International in-house art department

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Creative Team
  • Creative Director: Jennifer Mariotti
Project Goals

In December of 1999 the world was making itself crazy worrying about what would happen when computers suddenly had to deal with the year 2000. As you probably remember, people nearly went out of their minds with worry and even stocked up on cash and water! At OXO, we capitalized on the humorous side and sent out a tag to hang on any OXO product, guaranteeing that it would continue to function properly into the year 2000 and beyond.

Production Details
  • Client: OXO International

The hang tag was inserted into a mailable card.