OXO Product Catalog, '99
OXO International in-house art department
Creative Team- Creative Director: Jennifer Mariotti
- Photographer: John Uher
Create a product catalog that was eye-catching and unusual. We wanted to show everyday kitchen and household products being used in ways they wouldn't ordinarily be used. Everyone is very used to seeing kitchen "gadgets" in the kitchen, so this was a way to show how different our products, our company, and our ideas are.
- Client: OXO International
- Finished Size: 8.5" x 11"
- Page Count: 42
- Finishing Details: process, saddle stitch, pocket folder with unique die in back
- Run: 10,000
- Paper: Vintage Velvet 80# cover and 80# text
Because the pages have a symmetrical grid with even borders, we had to manually allow for shingling so that the final trimmed piece had even borders throughout the piece. The photoshoot for this piece was very interesting. We had just-hatched chicks delivered for the cover shoot (which had to be pre-ordered a month in advance), and we had to buy goldfish and lizards among our props. No animals were harmed during this shoot. They were treated like royalty throughout the shoot and good homes were found for all.
